Challenge
Create a powerful kit launch film for PSV and Puma that captures what supporters feel in the moments that matter most. Not just a reveal of a shirt, but a cinematic translation of tension, anticipation, and collective emotion. For me, this was more than a commission. It was a chance to create for my own club.

Concept
Capture the Energy.
The film unfolds inside an Eindhoven bar, seen through three perspectives: a father and daughter, an old man at the bar, and two friends at a table. As the match builds, time slows down. Small gestures become monumental. Silence stretches. Then the turning point hits and everything explodes. Sound, movement, joy. The energy of football becomes visible.

Execution
A cinematic bar setting with controlled lighting and stylized tension. Grainy backlight visuals evolve into explosive color and motion. Slow motion, dolly zooms, and bold action explosion shots translate suspense into image. The new PSV home kit stands at the center of every frame, carried by real human stories.

Result
A high-impact launch film that turns a kit reveal into an emotional experience. A tribute to PSV supporters, the city of Eindhoven, and the energy that lives in every match. A project driven by craft, passion, and pride for my favorite club.