Challenge
Create a brand film for Protect Our Winters Netherlands that does more than inspire. Shot deep in the Alps, the production had to balance extreme conditions with a clear mission: translate climate urgency into emotion through sport, landscape, and cinematic storytelling.

Concept
A visual contrast between silence and impact. Abstract negative-space imagery set against powerful freeride and powder shots. Beauty and vulnerability sharing the same frame. A film that lets the mountains speak, while the riders embody what is at stake.

Strategy
Use high-end extreme sports filmmaking as a tool for brand advocacy. Not to sell a product, but to move people. The film is designed to connect brands and audiences to a cause, turning admiration into responsibility.

Execution
A high-level alpine production combining technical precision with creative freedom. Directed with a focus on movement, scale, and atmosphere, blending poetic visuals with raw action. Every frame built to serve both message and emotion.

Result
A powerful brand film that elevates Protect Our Winters’ voice, strengthens brand advocacy, and proves how storytelling in extreme environments can drive awareness, connection, and commitment to a shared cause.